As Head of Original Content at DIRECTV and AT&T, I launched over 65 original series, docs, and events and grew viewership of their original content network to Top 15 reach on DIRECTV.  From creating positioning and briefs to gaining consensus with producers and network execs, I managed all aspects of the marketing campaigns - strategy, creative, and execution. AT&T shuttered their original content production after their acquisition of Warner Bros, but many of the shows now live on streamers, including Netflix and Peacock. Below are a few of my favorites.