Mr. Mercedes
Mr. Mercedes was the first original series to premiere after AT&T acquired DIRECTV and was created by masterminds Stephen King, David E. Kelly, and Jack Bender. I knew we needed to do something special to launch the new series. From premiering at San Diego ComicCon and an award-winning press kit to retail integrations, employee events, and more, I had so much fun creating the marketing strategy and out of the box campaign components for this series. Mr. Mercedes was the highest rated show in AUDIENCE history. Below is some of my favorite work from the first two seasons.
KEY ART
OUT OF HOME
Mr. Mercedes Experience - We built AR gamification, a VR escape room, and a recreation of the serial killer’s lair. Plus, we gave away collectable pins for completed activities.
SAN DIEGO COMIC CON
SOCIAL MEDIA
PRESS KIT - Clio Award Winner
RETAIL INTEGRATIONS
EMPLOYEE EVENTS
