I'm a marketing executive with over 15 years of experience building brands, launching products, developing partnerships, and driving growth across media, technology, and entertainment.

At Verizon, I launched +play, creating new opportunities for subscription growth and monetization. At DIRECTV, I led marketing strategy across a multibillion-dollar customer portfolio, launched premium content and products, and helped grow AUDIENCE Network into a Top 15 network.

My sweet spot is where consumer insights, creative thinking, and business strategy come together. I love solving complex challenges, finding untapped opportunities, and turning ideas into compelling customer experiences and measurable results.

I'm especially energized by companies navigating change, whether that's evolving a brand, launching something new, or finding new ways to engage customers.

Take a look around to see the work.

I also provide strategic advisory services through LPC Audience Advisory.