Loudermilk
Working from scripts and with show creators Peter Farrelly & Bobby Mort, I developed the creative and marketing strategy for seasons 1 and 2 of Loudermilk - a series about a recovering alcoholic and substance-abuse counselor with a bad attitude, starring Ron Livinston, Will Sasso, and Anja Savcic. The holistic marketing campaign included social, OOH, print, festivals (ATX and Vulture), press kits, digital, radio & podcasts, and retail, as well as DIRECTV on-platform merchandising and customer touch points.
Season Two
PR Kit featuring zine and stickers
Roku Ad - Home Screen
Vulture Festival - Screening & Panel
Digital and OOH Campaign - paired with “Hit the Road,” starring Jason Alexander, for a double premiere night
PR Kit - "six pack" of t-shirts with enamel pins
ATX Television Festival - screening, panel, photo op, sponsorship
Gallery