Kingdom

This mixed martial arts drama was a fan favorite, starring Frank Grillo, Kiele Sanchez, Matt Lauria, Jonathan Tucker, Nick Jonas, and Joanna Going. For the S2 premiere, I negotiated a sponsorship for UFC International Fight Week and UFC 21. In addition to sponsorship elements, we set up a 360 photo op activation outside of Caesar’s Palace in Las Vegas and partnered with World Champion and hall of fame inductee, Chuck Lidell. He took pictures with fans and live tweeted the fight with color commentary complete with Kingdom GIFs and integrations. The cast sat ringside with a special broadcast callout as the Kingdom logo was featured inside the octagon itself. The artwork for this season is some of my favorite that we produced for the network. While reviewing photos on set, I mused to our creative team that it would be amazing to put these on inflatable punching bags. The team rallied and we were able to get it produced and turned around for an unforgettable PR kit.