Condor was a co-production with Skydance Television and MGM Televion, and based on the Robert Redford movie "Three Days of the Condor.” It had a large, eleven-person ensemble cast featuring Max Irons, William Hurt, Mira Sorvino, Brendan Fraser, and Bob Balaban. My team developed the creative and media strategy, including key art, gallery, social assets, press kit, OOH, and more. We also secured a coveted SXSW premiere and produced “CONDOR HQ” - an activation that engaged fans with a series of CIA-inspired recruitment tests. The buzz from SXSW created 75MM media impressions, generated sales for DIRECTV Now, and led to one of the top premieres for the network.