NFL Sunday Ticket - Verizon

As head of Content Strategy at Verizon, I brought to market a transformative partnership with YouTube. It drove Verizon gross adds as well as 10% of YouTube’s NFL Sunday Ticket subscribers in its first year. I worked directly with both YouTube (Google) and NFL to gain consensus on strategy and creative. The campaign was part of the national acquisition offer and leveraged Verizon’s existing sponsorship with NFL, including experiential at at training camps, in-stadium ads, NFL fan communications, and more.