NFL Sunday Ticket - DIRECTV

For the penultimate season of NFL Sunday Ticket on DIRECTV, I created a fun campaign with Dak Prescott and Patrick Mahomes. The DIRECTV rebrand took place mid-flight of this campaign and I wanted to bring back the humor that DIRECTV was so well known for in its earlier years. In addition to four TV spots, I managed all creative and developed a targeted media plan, including on-air, UI merchandizing, social, and digital. As head of social media, I also created weekly, LIVE coverage of NFL Red Zone and Fantasy Zone, working with talent to keep customers engaged and establish DIRECTV as the home of NFL. We even flew one lucky customer out for an unforgettable experience after we spotted his super fandom on TikTok.