AUDIENCE Sports
DIRECTV original programming contained several sports properties including The Dan Patrick Show, The Rich Eisen Show, Undeniable with Joe Buck, and Religion of Sports - a series that debuted at the Tribeca Film Festival and was produced by Tom Brady, Michael Strahan, and Gotham Chopra. As Head of Original Content Marketing, I managed all creative for the shows, their social media presence, show/series launches, and engagement campaigns. I also produced sales materials for Dan Patrick and Rich Eisen advertising teams and stunts around major events such as Super Bowl.
THE DAN PATRICK SHOW &
THE RICH EISEN SHOW
Super Bowl LI Social Campaign - We partnered with Brandon Marshall to leverage the amazing talent coming through Rich and Dan’s shows when they broadcast from Houston the week before the big game. Brandon took over the AUDIENCE Sports social handles, captured interviews with top talent and athletes, attended radio row as a brand ambassador, and gave away signed merch. The campaign reached over 25MM with 98% positive sentiment and drove tune-in to the shows, a win for the network as well as our advertisers.
UNDENIABLE WITH JOE BUCK
Talent Social - In addition to paid media and our own handles, we provided talent with custom assets to post from their own handles. With the roster of amazing guests, I knew that reaching their own fanbase would be a powerful asset.
RELIGION OF SPORTS
