DIRECTV Rebrand

The DIRECTV rebrand rolled out shortly after the company divested from AT&T. It served to showcase the reinvestment being made in video while reminding customers of key features they know and love, including the vast On Demand library, multiple-screen technology, and award-winning customer service. A series of TV spots covered both DIRECTV Stream and DIRECTV (satellite) entertainment and sports. To ensure high awareness, multiple additional touch points were developed including emails, screensavers, guide banners, and bill messaging.