4K Television

DIRECTV was the leader in 4K content across movies and sports but there was confusion among customers. They thought that if they had a 4K TV, they were getting a 4K broadcast. I launched a series of awareness campaigns letting customers know that they needed to upgrade in order to get 4K and highlighting the great content available. In addition to this awareness campaign, I worked with the product team to add a pop up to the linear feed letting customers know in real time that a 4K feed was also available.